'Xintiandi' is a cultural landmark in the heart of Shanghai, witnessing the fusion and collision of the city's culture and western trend. The nightclub 'GRNDCNTRL' is sited in Xintiandi's south part 'Nan Li'. It was co-created by PIG DEIGN led by Li Wenqiang and other designers at home and abroad. 

GRNDCNTRL is a nightclub with a new concept, which blends the functions of modern yet retro party space, trend-setting interactive socializing destination, and immersive, artistic music scene. It echoes the high-end, stylish outdoor environment and cultural brands around. Distinct from most nightclubs in Shanghai that are dominated by the homogeneous 'underground' style, GRNDCNTRL is positioned as a 'Shanghai nightlife cultural center'. With the metaphorical 'theater' concept, the design lifts the hip-pop nightclub to a higher level. 

The 9m-high main space continues balanced, harmonious design languages. The spatial narratives and functional layout are centered around the lift-style DJ stage, which provides an unexpected experience and a panoramic view to all details in the space. Stone materials, mirror-like finishes, paints, stainless steel, and leather are combined together, generating a distinct visual contrast. The dominant black tone has various shades. The organic curves with simple yet abstract forms break horizontal and vertical compositions, and redefine classic aesthetics. 

Strong hues, simple design and new materials create a visual feast that is out of perspective. The integration of 'theater' concept makes the visual game more complex. The bar counter is set back to give way to the 'stage', with a view to highlighting people and music. The washrooms show retro aesthetics that are distinct from the trend, serving as the 'back stage' for people to have a rest. Based on the background of the times and the city, GRNDCNTRL creates a black-toned, dramatic 'improvisational scene' to take modern people to an enjoyable, thrilling journey.